Online Marketing Tips

  • Changes You Can Make in 10 Minutes for Exceptionally Effective Copy
    Sure, professional writers spend a lot of time on our craft. As we should. But it’s also nice to have... Continue Reading The post Changes You Can Make in 10 Minutes for Exceptionally Effective Copy appeared first on Copyblogger. Read more »
  • How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
    Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for... Continue Reading The post How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn appeared first on Copyblogger. Read more »
  • FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich ResultsFAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
    Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better… Read more »
  • Little-Known Ways to Write Fascinating Bullet Points
    Oh, those magical bullet points. What would blog posts, sales letters, and bad PowerPoint presentations be without them? Bullet points... Continue Reading The post Little-Known Ways to Write Fascinating Bullet Points appeared first on Copyblogger. Read more »
  • Fresh Features & Functionalities: A Six-Month Lookback at What’s New in Moz ProFresh Features & Functionalities: A Six-Month Lookback at What’s New in Moz Pro
    Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And… Read more »
  • SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get ResultsSEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results
    Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website… Read more »
  • One Ridiculously Easy Addition to Enhance the Power of Your Blog Posts
    The overall aim of your blog is to help your audience with the issues they struggle with while also educating... Continue Reading The post One Ridiculously Easy Addition to Enhance the Power of Your Blog Posts appeared first on Copyblogger. Read more »
  • 5 Common Objections to SEO (& How to Respond) - Whiteboard Friday5 Common Objections to SEO (& How to Respond) - Whiteboard Friday
    Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our… Read more »
  • When It’s Time to Get Serious about Your Content and Copywriting
    We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of... Continue Reading The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger. Read more »
  • Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
    No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and... Continue Reading The post Meet the Lazy Marketer’s Best Friend: The Email Autoresponder appeared first on Copyblogger. Read more »
  • How to Get Started Building Links for SEOHow to Get Started Building Links for SEO
    Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under… Read more »
  • 13 Timeless Lessons from the Father of Advertising
    In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an... Continue Reading The post 13 Timeless Lessons from the Father of Advertising appeared first on Copyblogger. Read more »
  • How to Generate More Traffic with Google’s New FeaturesHow to Generate More Traffic with Google’s New Features
    You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like… Read more »
  • How to Get a Customer to Edit Their Negative ReviewHow to Get a Customer to Edit Their Negative Review
    Posted by MiriamEllis“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory… Read more »
  • Why Your Friend with a Creative Job Isn’t the Village Idiot
    It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if... Continue Reading The post Why Your Friend with a Creative Job Isn’t the Village Idiot appeared first on Copyblogger. Read more »
  • "Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
    Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link… Read more »
  • Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard FridaySupercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday
    Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk… Read more »
  • The Copyblogger Guide to Managing Your Professional Overwhelm
    Overwhelmed? Anxious? Stressed out? Yeah, there’s a lot of that going around. Daily life is difficult enough. And when you... Continue Reading The post The Copyblogger Guide to Managing Your Professional Overwhelm appeared first on Copyblogger. Read more »
  • Case Study: How a Media Company Grew 400% and Used SEO to Get AcquiredCase Study: How a Media Company Grew 400% and Used SEO to Get Acquired
    Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search… Read more »
  • Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway!
    Looking for a break from the stress and overwhelm of your business? Want to make some amazing connections with your... Continue Reading The post Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway! appeared first on Copyblogger. Read more »
  • How to Screen and Recruit the Best SEO Content WritersHow to Screen and Recruit the Best SEO Content Writers
    Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what… Read more »
  • Google’s Advice for Surviving Algorithm ChangesGoogle’s Advice for Surviving Algorithm Changes
    In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea… Read more »
  • Advanced Hack: How to Improve Your SEO in Less Than 30 MinutesAdvanced Hack: How to Improve Your SEO in Less Than 30 Minutes
    I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see… Read more »
  • The Definitive Guide to Mobile Deep LinkingThe Definitive Guide to Mobile Deep Linking
    The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to… Read more »
  • How to Track and Improve Your Rankings Without Spending MoneyHow to Track and Improve Your Rankings Without Spending Money
    Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well,… Read more »